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TVC
BRB FRLS Cable TVC
Safety-led storytelling built for broad awareness, with channel-specific edits for social and video platforms.
Project Context
- Client
- BRB Cable Industries
- Year
- 2024
- Distribution
- TVC, Digital
Video placeholder - BRB FRLS Cable TVC
The Brief
Communicate the fire-retardant low-smoke properties of BRB cables to safety-conscious homeowners and architects.
The Outcome
Broadcast on 8 major channels; digital variants achieved 4.2M views with 60% completion rate.
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